When Games Global reviewed the market for a new AML Software, its requirements were clear: the solution needed to support regulatory and compliance obligations, strengthen the control environment, improve consistency across onboarding and periodic review activity, and provide a secure, professional portal for counterparties. Games Global runs its own due diligence, using First AML as the platform that provides the structure, workflow and evidence capture to do so more consistently. The risk methodology, approvals, escalations and regulatory accountability sit entirely with Games Global.
Background
Games Global is a B2B iGaming company, supplying and distributing online casino content, games and software solutions to operators globally. Its compliance obligations are shaped by the nature of that operating model, the regulated markets in which its counterparties operate, and the complexity of the entities it onboards. The Probity and Financial Crime department must therefore manage due diligence requirements across multiple jurisdictions, ownership structures and risk profiles.
Stuart McLean, Senior Financial Crime Manager and DMLRO, leads the operational delivery of Games Global’s financial crime framework. He was closely involved throughout the evaluation, configuration and implementation of the platform, ensuring that the solution reflected both regulatory expectations and the practical needs of the team.
The Situation
Games Global’s compliance environment is defined by the complexity of B2B iGaming. Its counterparties are typically operators operating across multiple markets, often with layered ownership structures, several beneficial owners and jurisdiction-specific licensing considerations. These factors require a due diligence process that is structured, risk-based and capable of producing clear evidence of assessment and decision-making.
When the need for a renewed AML solution arose, Stuart and the team identified a clear objective: to improve the customer experience while strengthening the consistency, accuracy and auditability of the due diligence process. Information requests needed to be appropriately tailored to each counterparty and supported by a workflow that reduced rework and manual interpretation.
The Probity and Financial Crime department required a single controlled environment to manage due diligence from initiation through to completion, with customer risk assessments embedded within the workflow rather than maintained as a separate activity.
The team also needed stronger management information. Reporting on jurisdictional exposure, PEP volumes, operator activity by market and other portfolio-level indicators needed to be produced reliably and efficiently, without depending on manual collation across email trails, spreadsheets or separate records.
A further requirement was the ability to manage multiple domains associated with a single client in a structured way, improving searchability, case visibility and reporting across the relationship.
The First AML platform therefore needed to support complex entity structures, multi-jurisdictional requirements and differentiated workflows, while preserving appropriate existing controls. As Games Global continues to evolve and enter new markets, scalability and configurability were also key considerations.
The Solution
Ewa Pietak, Director of Compliance at Games Global, gave the project her full support throughout. She said:
“We selected First AML because it brought our internal processes together, and gave us a Games Global-branded platform for our counterparties, all within a single controlled environment. It is configurable to the evolving financial crime landscape, and straightforward to use for both our teams and our customers. The integration of AI and automation supports the effectiveness and efficiency of onboarding and periodic reviews, while allowing risk decisions to remain firmly subject to our internal compliance framework.”
Before configuration began, Stuart and the First AML team mapped how compliance processes would operate across Games Global’s business. This included the information to be collected, the assessments required, the movement of cases through each workflow, and the handling of complex cases and escalations. Over twenty separate Probity and Financial Crime processes were mapped into the platform, allowing distinct requirements to be maintained within a single operating environment. The First AML platform was configured using its “offices” functionality to support the distinct process. Each “office” was configured with its own rules, requirements and workflows that matched the needs of the department. That decision was foundational: the teams could now operate from a single platform without either having to compromise on what their process actually required. Risk assessment questionnaires were configured within each workspace - weighted to produce a consistent risk rating for each counterparty, and connected to the workflow so that every case carried a recordable outcome-subject to internal compliance review.
Automated screening provided an immediate operational benefit by reducing separate manual screening activity and supporting more consistent application of screening controls across cases. Games Global's counterparties span multiple jurisdictions, and the ability to run screening checks automatically across every case removed a discrete manual step from the workflow. For a business with real PEP exposure and jurisdictional complexity, that consistency in the background application of controls made a tangible difference to the pace at which both teams could progress their caseload.
The team also benefited from a tool that aligned more closely with how compliance work is performed in practice, reducing friction in day-to-day case management and supporting clearer ownership of each stage of the process.
Results
Games Global now has a more structured compliance operating model for onboarding and due diligence. The First AML platform supports a clearer counterparty experience, while also improving internal consistency, evidence capture, workflow visibility and the ability to demonstrate control over the process.
The Probity and Financial Crime department can operate through a single organised environment while retaining configured workflows for distinct process requirements. This has reduced reliance on email-led handling and created a more consistent basis for case management, monitoring and oversight.
Customer risk assessment is now embedded within the workflow. Weighted questionnaires support a consistent risk rating for each case, and the outcome is connected to the case record, making it easier to evidence the basis for review, approval, escalation or further action.
The entity unwrap capability has delivered measurable time savings on complex cases, removing the need for manual structural mapping where counterparty ownership chains would otherwise require significant investigative resources. For Stuart's team, which manages counterparties with layered corporate structures across multiple jurisdictions, having that complexity surfaced systematically within the platform has materially improved operational efficiency
The customer-facing process has also improved. Counterparties now have a secure portal through which to provide documents and respond to due diligence requests. This creates a more professional experience while supporting better control over outstanding information, reminders, document collection and completion status.
Early control observations
In early use, the platform’s document verification and anti-tampering tool helped identify a data discrepancy that may otherwise have affected screening accuracy. This highlighted the value of First AML’s document verification and anti-tampering feature supporting the onboarding process.
The portal demonstration also indicated wider operational benefits. The ability for counterparties to upload documentation through a structured process, combined with automated reminders for outstanding due diligence, was well received by internal stakeholders and supports more effective management of incomplete cases.
Conclusion
Games Global has moved from an email-heavy due diligence process to a more controlled, auditable and scalable compliance operating model. The First AML platform supports consistent risk assessment, integrated screening, structured evidence capture, improved case visibility and more reliable management information. AI and automation are used to support efficiency and workflow consistency, while compliance judgement, escalation and approval remain governed by Games Global’s internal policies and procedures. As the business continues to expand into new markets, the platform provides a stronger foundation for managing counterparty due diligence in a risk-based and demonstrable way.
About First AML
First AML comes from the perspective of both a technology provider, but also as compliance professionals. Prior to releasing First AML’s all-in-one AML workflow platform, we processed over 2,000,000 AML cases ourselves. Understanding the acute problem that faces firms these days as they try to scale their own AML, is in our DNA.
That's why First AML now powers thousands of compliance experts around the globe to reduce the time and cost burden of complex and international entity KYC. Source stands out as a leading solution for organisations with complex or international onboarding needs. It provides streamlined collaboration and ensures uniformity in all AML practices.
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